How to use LinkedIn

http://www.BrianandKrystiHorwitz.com Social networking has become a necessity for people on a personal level and a business level. With the web 2.0 movement taking a strong hold over internet users across the globe, sites like facebook, twitter, youtube, and many others have become a staple.

As a marketer or a business owner, the question remains, Is it worth it to spend time in the social networking world online? The answer is Yes. With over 1.6 billion people online everyday there is no question that any business will benefit from this social media and social networking movement. The trick is making sure you have the right approach.

I recently wrote a blog post on how to have a successful Facebook business page (http://tr.im/zbfq). The fact is whether youre on Facebook, twitter or any other social networking sitethe rules are pretty much the same. Here are a few tips to write down that way you too can experience what it feels like to have success with social networking. Its pretty simple:

1) Be Authentic with the information youre providing

2) Let people know who you are and where youre from be human and relatable

3) PROVIDE VALUE (this is key!)

4) Get your readers, followers, audience engaged by asking questions and getting feedback

5) Create Relationships

When you put the focus on your readers rather than a marketing message, youll have a completely different experience. You will be meeting people, having real conversations and creating real relationships. When all of this happens the success will come and all of the time spent on your social networking campaign will be more than worth it.

Stop by and visit us at:

http://www.facebook.com/briankrysti

http://www.twitter.com/bkhorwitz

http://www.brianandkrystihorwitz.com

http://www.livebyyourrules.com

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Technorati Tags: advertising, brian krysti horwitz, building relationships, business, facebook, guidelines, how-to, krysti horwitz, marketing, social media, social networking, socialnetworking, technology, twitter, twitter facebook, visonary tv, you tube, youtube

TheSocialGhost.com provides you a quick look at one of the features of LinkedIn and how you can use it to start building your expertise online.

Duration : 0:9:17

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Technorati Tags: building your expertise, linkedin, online marketing, publicity, small business marketing, social media, social networking

http://ProjectShrink.com Talking to Dave Prior about personal branding for Project Managers: 1) how do you take care of your own brand? 2) can you name some examples of personal branding in PM or outside PM? and 3) can you name some easy techniques/steps to start a personal brand?

Duration : 0:5:55

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Technorati Tags: Branding, communication, leadership, marketing, Personal Branding, Professional, project management, self promotion, social media, soft skills

Most of us know that “LinkedIn” is THE professional’s website for social networking. Great! But who has the time to TRULY optimize this powerful on-line marketing tool? No problem, now there’s help! J.D. Gershbein is a LinkedIn expert. What’s in it for you? Watch this short infomercial and find out.

Duration : 0:3:41

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Technorati Tags: consultant, JD Gershbein, LinedIn, linked in, linkedin, Linkedin expert, LinkedIn help, LinkedIn profile, LinkedIn strategies, linkedin trainer, LinkedIn Training, Owlish Communications, social media, tips

http://www.jesseluna.com. Using LinkedIn and Aardvark for Advanced Internet Research. This tutorial shows you how to get answers to tough questions using LinkedIn and Aardvark.com. Because sometimes Google isn’t enough.

Duration : 0:2:54

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Technorati Tags: Aardvark, Analysis, business, Crowdsourcing, linkedin, Research, social media, social networking

http://www.scorechicago.org/
An excerpt of an interview that Mark Goodman hosted with guest Jacob Cynamon on July 14, 2009. In this segment, Jacob responds to a viewer question about social media applications such as Twitter, Facebook and LinkedIn. Jacob notes the ability of these applications to build brand awareness. He also suggests that social media can help you create and inform your community of users. You can access the entire program at: http://blip.tv/file/2416632

Duration : 0:2:14

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Technorati Tags: facebook, Jacob Cynamon, linkedin, Mark E Goodman, SCORE Chicago, social media, twitter, web 2.0

As a LinkedIn trainer who works with entrepreneurs, executives, and their companies, I run across a great deal of variety in learning styles. Frequently, people begin our work together worried that they wont get it. I suspend their fears and doubts, and guide them to the conclusion that a powerful LinkedIn profile, coupled with the mastery of a few basic skills, can result in enhanced confidence and cohesive relationships that lead to business.

I have spent tens of thousands of hours on LinkedIn and I continue to be amazed at the versatility, elasticity, and expandability of this Social Media platform. Many who seek LinkedIn help will, I hope, find this piece reassuring. This video training session is intended to show that LinkedIn is not rocket science. LinkedIn is not brain surgery. It’s kind of a combination of the two. And, it is fun. When it results in business, its REALLY fun!

Owlish Communications is dedicated to your success in using LinkedIn. For information on LinkedIn profile development, LinkedIn training, LinkedIn corporate workshops, and to book J.D. Gershbein ~ http://www.linkedin.com/in/jdgershbein ~ as a speaker for your company, group, or association, please call J.D. at 847.651.8989. Also, please visit http://www.owlishcommunications.com because it’s a really cool website.

I want to give a huge Thank You to comedy ventriloquist, Chuck Field (http://www.whatsupchuck.com), for lending his incredible talents to this video, the first in a series with his irrepressible stable of characters. To book Chuck for your next corporate event or private party, please call 847.870.8813.

Thanks also to Dan The Video Man Gelfond (http://danthevideoman.com/) for his steady shooting, experience behind the camera, and precision editing. For all milestone events, legacy, or business videography, please contact Dan at Keepsake Family Tree Video at 847.940.9999.

Finally, thanks to Ziggy Higgins for driving home the point that, yes, any DUMMY can learn LinkedIn. Be on the lookout for The Zig Man in future Owlish videos.

Duration : 0:7:33

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Technorati Tags: Chuck Field, comedy ventriloquist, for dummies, J.D. Gershbein, JD Gershbein, Learning LinkedIn, linkedin, LinkedIn Chicago, Linkedin expert, LinkedIn for dummies, LinkedIn help, LinkedIn profile, LinkedIn speaker, LinkedIn strategies, LinkedIn tips, linkedin trainer, LinkedIn Training, LInkedIn tutorial, LinkedIn Video, Monetizing LinkedIn, Owlish Communications, social media

Its not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As your personal and professional lives blend together, how can you leverage the power of social media to build relationships with colleagues, clients, potential employers and the like? What is the big idea you want associated with your own brand and how can you shape that online? Is the online you different from the offline/real you?

Join faculty members Bonnie McEwan and Farra Trompeter for a conversation about the power of social media and the importance of authenticity.

Location: 6 E. 16th Street, Room 1009.
04/26/2010 6:00 p.m. – 7:30 p.m.

Duration : 1:28:10

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Technorati Tags: Bonnie McEwan, communications, Digital Media, facebook, Personal Brand, Professional Live, social media, twitter

http://www.perrybelcher.net Perry Belcher demonstrates how YOU can use social media in business without being a jerk.

Duration : 0:10:12

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Technorati Tags: facebook, perry belcher, social media, twitter

Wayne Breitbarth, unofficial experienced Linkedin Trainer (taught over 5,000 people at 120 events in 2009) and veteran business owner (over 30 years) teaches a Linkedin class for beginning users and those investigating the uses of Linkedin. If interested in details for purchasing contact him at wbreitbarth@wi.rr.com

Duration : 0:2:40

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Technorati Tags: business, business development, linkedin, Milwaukee, sales, social media, Wayne Breitbarth, Wayne Brietbarth, Wisconsin